Wal-Mart's omni-channel synergy

POSTED ON 6 September 2017

Our article arguing omnichannel synergy might be more appropriate than omnichannel integration in today's competitive retail landscape using Wal-Mart as a case example will be published in Supply Chain Management Review this month.

See: http://bt.e-ditionsbyfry.com/publication/?i=435124#{"issue_id":435124,"page":32} for a free online view.

comments powered by Disqus